Problems, decisions, outcomes.
Introduced a dedicated Niche tab to help users easily personalise their feed and enhance content discovery.
A mobile app empowering every fitness journey with personalised support and community-driven motivation.
A research-led B2B onboarding redesign that reduced time-to-value by 42% within the first quarter post-launch.
A token-based design system built from zero that unified design and engineering at a fast-growing fintech startup.
I’m a product designer with five years of experience of turning ideas into impactful digital experiences.
I understand the problem and the users, and I explore ideas through sketches and research. Then I build wireframes and designs, and iterate on them with feedback and testing, to ensure the final experience is clear and effective.
While designing is one of my passions, I enjoy a time hanging with friends and travelling with them.
Learning to see before acting.
Feel free to reach out for collaborations or just a friendly hello 😀
bis.sap.bs@gmail.com